Making Capability Decisions
A capability-decision framework.
Not every gap is what it appears to be, and every gap deserves a clear decision. Read for the sequence and the trade-offs, not a single right answer.
CAPABILITY DECISION
Gap appears →
Assess →
Focus →
Invest →
Structure →
Evaluate
1
Component 01
Assess the Gap
Is the gap real?
Reframing the need can dissolve the gap entirely
Is the timing right?
Too early wastes focus. Too late costs more
Could elimination work?
Absence as design, not failure
2
Component 02
Where to Focus
↳ Capability Investment Matrix
Low Importance
High Importance
Strong
Harvest and redeployIs it really unimportant? Is the assessment wrong?
Compound furtherIs investment still compounding or has it plateaued?
Weak
Accept or investigateIs the impact invisible because no baseline exists?
Close the gapBuild internally or source externally?
↳ Depth of investment
D4MasteryTwo or three things at most
D3ProficiencyReliably good
D2FunctionalGood enough
D1LiteracyEnough to evaluate and direct
3
Component 03
How to Invest
↳ Capability Matrix (core × availability)
Hard to source
Easy to source
Core
BuildInvest internally. Highest commitment
Partner (depth)Core but available. Needs integration, not just access
Non-core
Partner (access)Rare but not core. Right access structure matters
Outsource / AutomateNeither core nor rare. Requires literacy to evaluate
↳ Five approaches
BuildInternal. Highest focus cost
PartnerOngoing. Shared dependency
OutsourceExternal and bounded. Pay for the deliverable
AutomateTechnology handles it. Maintenance cost
EliminateThe gap doesn't matter. Bet on absence
↳ Deciding the structure
Q1Is the need ongoing?
Q2Can it be automated?
Q3Is capital the constraint?
Q4If external capital, what kind?
Q5How will you know if it's working?
⚠ The traps. Each approach has a characteristic failure
Building
Spreading thin across too many capabilities
Partnering
Choosing the wrong structure for the relationship
Outsourcing
Handing off what makes the work distinctive
Automating
Managing the system costs more than doing the task
Eliminating
Cutting because it's hard, not because it's unnecessary
▼ THESE DECISIONS IN HISTORY ▼
The principle, tested
1880s
Panama Canal
◆ Wrong capability applied
De Lesseps deployed the Suez playbook where the terrain demanded different capabilities. The financing structure reinforced the blind spot. An estimated twenty thousand workers died.
1973
Kitasato & Merck
◆ Right partnership
Kitasato screened compounds. Merck developed and commercialized. The WHO distributed. Each held what the others lacked. The terms matched the capability split.
1987
TSMC
◆ Right elimination and focus
Morris Chang focused on fabrication only. By never designing chips, TSMC invested entirely in the capability hardest to replicate. What it built and what it refused to build defined the industry.